{"id":1205,"date":"2020-07-28T18:02:06","date_gmt":"2020-07-28T18:02:06","guid":{"rendered":"https:\/\/bluetree.digital\/?p=1205"},"modified":"2025-05-11T22:43:11","modified_gmt":"2025-05-11T22:43:11","slug":"vpn-growth-case-study","status":"publish","type":"post","link":"https:\/\/bluetree.digital\/vpn-growth-case-study\/","title":{"rendered":"VPN Case Study &#8211; Over 500,000 Visitors a Month With Data-Driven Outreach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The VPN space is arguably one of the most competitive verticals online. Entrenched players dominate the space and leave little to no room for new entrants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a combination of <a href=\"https:\/\/bluetree.digital\/digital-pr-link-building\/\">data-driven PR<\/a> and content marketing Blue Tree was able to help facilitate massive organic growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This client now stands as one of the premium VPN companies enjoying the well-deserved ROI from organic growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Traffic value from $45,000 to over $359,102<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Backlink profile from 913 Referring Domains to 3530<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Monthly organic traffic from 121,000 to 516,000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 15X increase in sales from initial engagement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 Multiple traffic generating link bait pages generating organic link growth<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">76 Mentions Including:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Constant Contact<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Stanford<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f EFF.org<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f SAP.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Global Sign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f LifeWire<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f PCMag<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f TechRepublic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Technopedia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2611\ufe0f Forbes<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"955\" height=\"355\" src=\"https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-organic-traffic.jpeg\" alt=\"surfshark organic traffic\" class=\"wp-image-6787\" srcset=\"https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-organic-traffic.jpeg 955w, https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-organic-traffic-300x112.jpeg 300w, https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-organic-traffic-768x285.jpeg 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"924\" height=\"347\" src=\"https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-traffic-value.jpeg\" alt=\"surfshark traffic value growth\" class=\"wp-image-6788\" srcset=\"https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-traffic-value.jpeg 924w, https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-traffic-value-300x113.jpeg 300w, https:\/\/bluetree.digital\/wp-content\/uploads\/2023\/01\/surfshark-traffic-value-768x288.jpeg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Our Strategy &#8211; Data Driven B2C Outreach<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our content strategy is based on years of <a href=\"https:\/\/bluetree.digital\/public-relations-for-tech-startups\/\">effective PR work<\/a> that has helped our clients and our portfolio companies reach consistent annual double digital growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We focus on technical informational asymmetry. We make complicated topics easy to understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publishers and lay readers often don\u2019t know what is going on behind the scenes in technology. This is especially true for complex encryption technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We publish transparent and easy to understand data which drives more traffic and organic growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outreach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging an existing large database of media contacts and influencers we created actionable and data driven content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bluetree.digital\/blogger-outreach-services\/\">Custom outreach<\/a> is a time intensive process that cannot be automated despite what many people may recommend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this particular campaign, our team sent out over 753 custom emails to editors, writers and journalists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data-Driven Insights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging public data sets and academic data is essential to producing the highest quality outreach topics and content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We cut through the digital marketing noise by focusing only on citable well researched objective information that publishers find easy to share and link to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The outreach strategy used for this client involved large amounts of research pertaining to open source SEO security vulnerabilities, devops security and a host of legal issues that plague the VPN industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We leveraged expert interviews and key insights from experts around the world to create unique editorial content that naturally promoted our client\u2019s products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating value by educating the largest audience possible and complex topics is a win-win solution for both publishers and clients looking for PR mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Work With Us<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about how we can help you achieve the same results, please <a href=\"https:\/\/bluetree.digital\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The VPN space is arguably one of the most competitive verticals online. Entrenched players dominate the space and leave little to no room for new entrants. With a combination of data-driven PR and content marketing Blue Tree was able to help facilitate massive organic growth.&nbsp; This client now stands as one of the premium VPN companies enjoying the well-deserved ROI from organic growth. Our Results \u2705 Traffic value from $45,000 to over $359,102 \u2705 Backlink profile from 913 Referring Domains to 3530 \u2705 Monthly organic traffic from 121,000 to 516,000 \u2705 15X increase in sales from initial engagement \u2705 Multiple traffic generating link bait pages generating organic link growth 76 Mentions Including: \u2611\ufe0f Constant Contact \u2611\ufe0f Stanford \u2611\ufe0f EFF.org \u2611\ufe0f SAP.com \u2611\ufe0f Global Sign \u2611\ufe0f LifeWire \u2611\ufe0f PCMag \u2611\ufe0f TechRepublic \u2611\ufe0f Technopedia \u2611\ufe0f Forbes Analytics Our Strategy &#8211; Data Driven B2C Outreach Our content strategy is based on years of effective PR work that has helped our clients and our portfolio companies reach consistent annual double digital growth. We focus on technical informational asymmetry. We make complicated topics easy to understand. Publishers and lay readers often don\u2019t know what is going on behind the scenes in technology. This is especially true for complex encryption technology. We publish transparent and easy to understand data which drives more traffic and organic growth. Outreach Leveraging an existing large database of media contacts and influencers we created actionable and data driven content. Custom outreach is a time intensive process that cannot be automated despite what many people may recommend. For this particular campaign, our team sent out over 753 custom emails to editors, writers and journalists. Data-Driven Insights Leveraging public data sets and academic data is essential to producing the highest quality outreach topics and content. We cut through the digital marketing noise by focusing only on citable well researched objective information that publishers find easy to share and link to. The outreach strategy used for this client involved large amounts of research pertaining to open source SEO security vulnerabilities, devops security and a host of legal issues that plague the VPN industry. We leveraged expert interviews and key insights from experts around the world to create unique editorial content that naturally promoted our client\u2019s products and services. Creating value by educating the largest audience possible and complex topics is a win-win solution for both publishers and clients looking for PR mentions. Work With Us To learn more about how we can help you achieve the same results, please contact us.<\/p>\n","protected":false},"author":1000029,"featured_media":9149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VPN Case Study - Over 500k Visitors a Month \ud83d\udd25 - Blue Tree Digital<\/title>\n<meta name=\"description\" content=\"Our VPN Growth Case Study will show you how Blue Tree helped one VPN company earn over 500k visitors in a month. \ud83d\udd25\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluetree.digital\/vpn-growth-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VPN Case Study - Over 500k Visitors a Month \ud83d\udd25 - Blue Tree Digital\" \/>\n<meta property=\"og:description\" content=\"Our VPN Growth Case Study will show you how Blue Tree helped one VPN company earn over 500k visitors in a month. \ud83d\udd25\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluetree.digital\/vpn-growth-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Tree Digital\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T18:02:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-11T22:43:11+00:00\" \/>\n<meta name=\"author\" content=\"John Landesman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bluetree_ai\" \/>\n<meta name=\"twitter:site\" content=\"@bluetree_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Landesman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluetree.digital\\\/vpn-growth-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluetree.digital\\\/vpn-growth-case-study\\\/\"},\"author\":{\"name\":\"John Landesman\",\"@id\":\"https:\\\/\\\/bluetree.digital\\\/#\\\/schema\\\/person\\\/b8cceabf8e4d6b5c3cd6c7eb8571f98f\"},\"headline\":\"VPN Case Study &#8211; 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